Ad of the Day – Movement against the Death Penalty

Abolition – Prenez position / Vidéo Démo from Marcel on Vimeo.

This digital installation is located in France’s National Library, helping to raise awareness and generate petition signatures for a movement against the death penalty.

Two screens stand on each side of the hallway, to the left stands a soldier ready to fire, to the right a prisoner. In between the two installations lies a circle where visitors are to stand, stopping the execution as the person is detected. A great example of engaging the viewer and providing a lasting impression.