This campaign by Y&R Not Just Film, won the Gold at the Clios as best Out Of Home campaign. Threatening and frightening the audience with the images above is a hilarious and effective way to get their attention.
A special labelling on the inside of an inner-city fence makes the image of a smart fortwo electric drive disappear when the viewer passes. Almost invisible to the environment.
Advertising Agency: BBDO, Dusseldorf, Germany
Abolition – Prenez position / Vidéo Démo from Marcel on Vimeo.
This digital installation is located in France’s National Library, helping to raise awareness and generate petition signatures for a movement against the death penalty.
Two screens stand on each side of the hallway, to the left stands a soldier ready to fire, to the right a prisoner. In between the two installations lies a circle where visitors are to stand, stopping the execution as the person is detected. A great example of engaging the viewer and providing a lasting impression.