McDonald’s Twitter Campaign Takes a Turn for the Worst

Within 2 hours of McDonald’s launching the promoted hashtag “mcdstories” this morning,  Social Media Director Rick Wion realized that putting advertising in the hands of consumers doesn’t always work to your benefit. Users tweeted their negative experiences with the fast food chain.

A few examples from the day:

– “One time I walked into McDonald’s and I could smell Type 2 diabetes floating in the air and I threw up. #McDStories

–  “Used to like McDonald’s for the occasional burger until I watched a Big Mac take over 5 weeks to mold. #McDStories

– “#McDStories Do you want to cholesterol, diabetes, cancer, heart attacks, obesity, or with that happy meal? Disgusting. Stay away.”

It’s important to take a look at the sentiment of your brand to get an idea of where consumers could take the conversation. However, I commence McDonald’s for taking a risk and dealing with the downfall so quickly.


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