Ad Age rolled out 5o Social Media statistics today that you can include on your clients next Social Media Powerpoint deck. Below are 5 stats that I find worth knowing. You can check out all 50 at AdAgeStat
1. “Social media accounts for one out of every six minutes spent online in US.” (Journalism.co.uk
2. Mobile is one of the fastest-growing platforms in the world. With 40% of U.S. mobile subscribers regularly browsing the internet on their phone and a projected 12.5% of all e-commerce transactions going mobile by the end of the year, it’s a channel that you need to be aware of. According to Google, mobile web traffic will surpass PC traffic by 2013.” (60 Second Marketer)
3. “”Social media advertising spending will increase from $2.1 billion in 2010 to $8.3 billion by 2015.” (BIA/Kelsey via Direct Marketing News)
4. “Nearly half (42%) indicated that if they’ve already allocated a portion of their marketing spend to social media, they would increase this spend over the course of the year. Only 8% of those surveyed indicated that they would decrease social media spend.” (The Next Web)
5. “Facebook users are overall more trusting than non-internet others. Pew reported, 43% of survey participants were more likely than other internet users to feel that most people can be trusted.” (Pew Internet via Social Media Club)
Talking Digital 